Supplegen Max

In April 2023, Seprod Group, through its well-known and popular Supligen brand – a dairy-based punch packed with vitamins – launched an interesting new product called Supligen Max. Packaged in metallic gold and black foil, Supligen Max combines the rich original vanilla flavour that consumers know and love with stout and white overproof rum.

Supligen has been a staple on the bar scene for years. It’s no surprise, considering Jamaicans are known for their uncanny ability to craft amazing libations like the Supligen vanilla, stout, rum and oat blend. This special libation is what Jamaicans call “strong back.” Considering that consumers are already engaged in this activity, we wanted to make life a little easier and decided to pursue a ready-to-drink format with our Supligen Max expression. Pouring over ice, Supligen Max makes a refreshing, mouthwatering drink. Consumers can further enhance their mixing experience by adding a little of whatever they love.

Supligen Max was launched at the JMEA Jamaica Expo last year and has been a phenomenal success – it was out of stock within three months of launch. It is now the second most popular flavour in our portfolio – and of course, nothing beats vanilla in the blue can.

With a one-year shelf life, Supligen Max’s rich, bold stout flavour combines traditional Jamaican taste with refined flavours, 12 grams of protein and a subtle kick from 5 percent alcohol. Experience Jamaica’s rich heritage in one drink. Supligen Max is a celebration of culture and flavour and will soon be exported to the UK, Cayman Islands and Trinidad and Tobago.