International recording artiste, Sean Paul, has once again made waves in the entertainment industry by teaming up with Burger King and MTV for a 75-second short film inspired by Burger King’s new Frozen Pink Lemonade beverage. The collaboration, produced by Paramount Brand Studio, also features the world-renowned artists, Les Twins, and is set to premiere during the live broadcast of the MTV Video Music Awards (VMAs) on Wednesday, September 11.
In an exclusive interview with Observer Online, Sean Paul expressed his excitement at being associated with such iconic brands. “It feels great to be associated with such big brands still. The frozen pink lemonade, the time is hot, so the freshness is needed. Glad to be associated with Burger King and MTV again,” said Sean Paul. Despite his involvement in the project, Sean Paul has yet to sample the product. “I haven’t gotten a chance to try the product, but definitely will soon,” he revealed.
When asked about the lasting appeal of his image and brand, Sean Paul attributed it to the quality of his music and performances. “I feel that people and major brands gravitate towards my product because it is of high quality. I choose great rhythms, put together great music, and deliver great stage shows,” he explained.
Reflecting on his experience working on the short film, Sean Paul shared that it was a seamless process for him. “It was pretty simple for me to work on the project, it was like shooting back the video. It was also very special for me to take my two dancers who I just toured the world with,” he said. Sean Paul emphasized that the highlight of the project was the recognition his music continues to receive from both big brands and a younger audience.
With five MTV Video Music Awards nominations under his belt, Sean Paul is no stranger to recognition on the international stage. As the 2024 MTV VMAs approach, fans can expect a star-studded event featuring performances from some of the biggest names in pop and R&B. Taylor Swift leads the nominations with 10 nods, followed closely by Ariana Grande, Eminem, and Sabrina Carpenter with six nominations each.
As Sean Paul’s star continues to shine bright in the music industry, fans can look forward to more exciting collaborations and projects from the Jamaican artist. Stay tuned for the premiere of the Frozen Pink Lemonade short film during the MTV VMAs and keep an eye out for Sean Paul’s upcoming music and performances.
