Cricket West Indies (CWI) has announced the appointment of Rupert Hunter as its new chief commercial officer, bringing a wealth of experience and expertise to the organization. Hunter, who previously held the position of head of brand partnerships at the International Cricket Council (ICC), will officially start his new role in October at CWI’s headquarters in Antigua.
With 24 years of experience in the sports industry, including roles at global sports and entertainment agencies and international federation rights holders, Hunter is well-equipped to drive commercial success within the world of international cricket. At the ICC, he played a key role in leading global sponsorships and partnerships, and his global perspective will be instrumental in forging strong international partnerships for CWI.
Debra Coryat-Patton, independent director and chair of the Human Capital & Recruitment Committee at CWI, expressed her excitement about Hunter’s appointment, stating that he was the ideal candidate for the crucial role. She believes that his extensive experience will help drive revenue growth and expand the fan base of West Indies cricket both in the Caribbean and internationally.
In his new role, Hunter will lead the Commercial, Marketing, and Communications Department at CWI, working closely with Nyssa Pierre, the recently appointed communication and media manager. CWI sees this appointment as part of its efforts to strengthen its senior executive team and enhance organizational efficiency through strategic human capital development.
Hunter shared his excitement about joining CWI after the successful hosting of the T20 World Cup, stating that West Indies cricket has a rich heritage and global appeal. He is eager to unlock the full commercial potential of the brand, the teams, and the organization in the coming months. His appointment signals a new chapter for CWI as they continue to strive for excellence both on and off the field.
