Dream Entertainment Limited has officially taken over the management of the Arnett Gardens Football Club (AGFC), marking a new chapter in the club’s history. The partnership was announced at a press conference on Monday, with key members of both organizations in attendance to share the exciting news.
Effective September 1, Dream Entertainment will be overseeing the day-to-day operations of AGFC, with a focus on implementing innovative initiatives and making significant investments to enhance the club’s performance and raise its profile both locally and internationally.
Chairman of the football club, Mark Golding, expressed the significance of this collaboration, highlighting the importance of achieving financial sustainability for the club’s long-term success. He emphasized the club’s deep roots within the community and the need for a commercial partner to help guide its strategic direction.
The partnership between Dream Entertainment and AGFC is expected to benefit all parties involved and contribute to the overall improvement of football in Jamaica. Scott Dunn, group managing director of Dream Entertainment, emphasized the importance of sports in the entertainment industry, noting that sports events are among the most widely consumed forms of entertainment globally.
Dunn stressed that the partnership with AGFC is a key focus for Dream Entertainment and not just a behind-the-scenes business deal. He highlighted the importance of building both the community and the football club, with a goal of making Arnett Gardens a winning team while also strengthening its presence as a community institution.
While football is deeply ingrained in Jamaican communities, the Dream Entertainment team believes there is potential for further growth and commercialization of the sport. Dunn emphasized the need to expand the spectator base beyond just local communities and position Arnett Gardens as a brand that appeals to Jamaicans and Caribbean people worldwide.
Overall, the partnership between Dream Entertainment and AGFC represents a new beginning for the football club, with a shared vision of success and growth for the future. With a focus on innovation and community-building, this collaboration is poised to elevate the club to new heights and solidify its place as a prominent force in Jamaican football.
